Delivering Effective Training for Healthcare Marketers

Case Study

Corporate Training Solutions for Healthcare Marketers

A Personalized Learning Approach to Improve Employee Competency

case_study_infopro

The Company

The Client aspires to lead the world in innovating life-changing vision and eye care products because they believe that when people see brilliantly, they live brilliantly. With a long history of industry firsts, the company continues to strive to meet customer and patient needs. In this quest, it set out for itself a two-three-year plan to develop into a world-class marketing organization.

Business Challenges

Key challenges faced by the Client include-

There was a need to deliver world-class corporate training solutions focused on product knowledge, marketing, and soft skills.
The existing LMS does not have the ability to structure curriculum into journeys and track individual learning paths.
During the curriculum design phase, the marketers needed to be assessed on their current proficiency level and progress to the Advanced level.
The gamification feature was missing in the current LMS so there was a need to add a Learning Experience Platform with these features.

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